The Penzone Salon and Spa at Polaris is the latest in the brand to employ the salon’s new concept. The project includes the renovation of an existing stand-alone salon located in a commercial corridor of suburban Columbus. The renovation scope included the lobby and retail space, hair salon, nail salon, spa and employee lounge. The 12,000 SF space, previously renovated in 1999, was updated to reflect the company’s new approach towards beauty and wellness, focusing both on traditional beauty-shop services as well as holistic health and wellbeing.
The interior design takes minimalist aesthetic with a black and white material palette. Spaces are configured to create legibility, transparency and openness with long one-point perspective views and a layering of functional spaces. Branding and merchandising are a given in these environments and accomplished here with a purposeful, restrained and graphic approach. The interior lighting combines both performance lighting and decorative lighting and is ambient to support the interior legibility and focused at points of service. Most aesthetic service points are located along exterior walls to maximize daylighting.
The salon features a large welcome lobby that promotes a sense of community with seating, a coffee & alcohol bar, makeup and beauty service stations, expanded retail, and a new “try-me bar” concept to showcase featured products. The hair salon, previously comprised of closed individual bays separated by tall casework, has been opened up to enable artists and clients to interact and share ideas, stories and inspiration, with the color-mixing bar as the focal point where clients can now sit and observe the artists at work. The spa and nail salon have their own quieter, more private lobby, located behind closed doors to create a calm and relaxing ambiance. The salon also features a flex space, a 560 SF room for a rotating series of social events, yoga, pop up retail and more.